Nappula nature concept

While at Iittala, I created a concept for a small set of items with the fundamental idea of "bringing nature into our homes." Wildness always plays a vital role in the progressive Scandinavian lifestyle, which is Iittala's best trademark. 
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The central concept was to bring nature into our homes, activating the user through nurturing plants as a progressive, nordic and mindful way of living. Iittala has researched that their target user seeks balance with nature to find balance with themselves and the hectic modern lifestyle. Therefore, I thought of small glass items that allow seeds or branches to grow into plants, showing even the roots' growth. It's something that I have always been doing in my living which I find soothing, especially during the cold nordic winters where outdoor everything is frozen. It brings a warm springy feeling into a home!
The designer Matti Klenell took the project afterward, resulting in the beautiful Iittala Nappula set. During the development, the material and some aesthetic features of the product collection have changed.
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Project developed together with Miikko Aarras, Design Manager, and Jeremiah Tesolin, Creative Director.
 
Project category – Concept Design 
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Material – depending on the item.
Dimension – ⌀ 80 mm.
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